Hands up if you have a gym membership? That is most of us then! Unsurprisingly the fitness industry had grown into a £3.92bn industry last year, and no doubt has continued to grow this year too.
Whilst more gym memberships does not necessarily mean more of us are actually working out. Clearly more of us want to – or at least want the results working out can achieve. In particular, working out is supposed to make us look good.
The pressure to fit an image “ideal” has increased immensely over the past couple of decades.
It is commonly known that women and young girls feel a lot of pressure to look a certain way, thanks to media images and messages. However, men are increasingly under more pressure to fit into a perfect and ideal body image.Only recently there have been statistics about men being “under-diagnosed, under-treated and under- researched” when it comes to eating disorders. A sure sign that men are feeling desperate to control what they eat, particularly in combination with strict exercise regimes.